Annual star festival celebrated on July 7th, honoring the star-crossed lovers Orihime and Hikoboshi. Visitors can write wishes on colorful strips of paper called tanzaku.

Large flea market held on the first day of the lunar calendar year. It offers a wide variety of goods ranging from food to antiques.

Traditional Shinto music and dance performances, typically held during important festivals or events.

Various festivals throughout the year, each with unique customs and traditions.

Traditional folk dance performed during the Awa Odori Festival in August.

Traditional boat cruises offering a unique perspective of Honchō's scenic waterways.

Traditional multi-course meal showcasing local ingredients and culinary techniques.

Traditional Japanese bonsai gardens showcasing centuries-old trees and techniques.

Traditional Japanese tea ceremony offering a glimpse into Japan's cultural heritage.

Traditional Japanese hot springs offering relaxation and rejuvenation.

Traditional martial arts schools preserving centuries-old techniques.

Rent traditional Japanese kimonos for an authentic cultural experience.

Philosophy encouraging appreciation of every encounter as a unique, fleeting moment.

Festive parades featuring large, colorful masks and costumes.

Beautiful lantern festival held during specific events, lighting up the night sky with thousands of lanterns.